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Utilizing Your Golf Simulator To Make Money

Remember it never rains in a simulator, an advantage that golf simulators have over the outdoor version of golf. Golf courses are always dependent upon the weather to cooperate and the day is done when the sun inevitably falls under the horizon. This is not the way it is on a simulator. Without the dependency on weather or daytime, you can develop more consistent schedules and extend billable hours while using a golf pro. With a golf simulator you can determine how late you want to remain open. If your business offers refreshments, you can anticipate people staying around longer, while they play several rounds or get a lesson after outdoor golf courses are closed.

The history behind golf simulators is important to know. Once used as a training tool, golf simulators were used by players as a convenient resource to receive teachings on their swing. This same training aspect is still the underlying benefit of most golf simulators. Yet, today as software and sensors progress and evolve, golf simulators are transforming into not only simply training gizmos, but sources of sports entertainment. Entertainment customers are willing to purchase. The key element to steering consumers to your golf simulator and thus greater revenues into your pocket is by knowing how to make use of its amenities.

Golfers often are looking to get better. A golf simulator can assist tremendously with this goal, by offering swing analysis, club fitting and the advantage of playing indoors year round. Do not disregard the countless number of golfers seeking to improve their technique. The best method to accomplish this is to work with or employ a golf pro. A golf pro can charge their client for time on the simulator while utilizing the cutting-edge training tools offered on almost all golf simulators available to purchase. Many golf professional are threatened by the simulators. They think it will steal their normal business clients. Actually, a golf simulator can assist a pro to better understand where the problem areas are with a client’s technique and in turn, make them a more beneficial teacher. In the mean time this will allow golf pros to work year round and charge the same if not more for an indoor session. What about club fitting? With most golf simulators, a pro is given the suggestions required to offer club fitting to your customers, thus increased sales to your pro shop.

Working together with a golf pro is the easiest way to earn revenues on your golf simulator. My advice is you should work with a golf pro to develop a program that offers both indoor and outdoor lessons to clients. Find pros at local courses and check what they’re charging for lessons. Then price your packages accordingly and competitively.

This can be a part of your simulator which can drive profits through repeat business. Offering your customers a true engaging experience will have them rushing back for more (and with their friends). Using your simulator to achieve entertainment is easy. From the comfort of your business, you are offering your customers the opportunity to play in the best golf courses from around the world. Players love trying out new courses; a golf simulator grants them the possibility to play a round in Georgia, the next round in Mexico, or where ever they choose to play from your course library. By marketing this feature and creating a buzz for your establishment, you may even establish different leagues, tournaments and contests, such as “longest drive” and “closest to the pin.”

These are easy ways to bring people to your simulator. Again this is a fantastic way to extend your hours. A two-some will golf a round of golf on a simulator in approximately an hour and fifteen minutes, so host a league night of eight players and you could have golfers at your establishment; eating, drinking, and playing golf, well into the late hours of the night, if you please.

My recommendation is survey your customers’ interest in specific events. Why stop your league by the end of summer, when it can continue throughout the fall and winter? Speak to your sponsors offer prizes for a “closest to the pin” contest or to the winner team of a tournament. Market the idea of being able to play a different golf course every week and include this into your leagues and tournaments. My suggestions is scheduling nine hole leagues that play no longer than eight weeks.

You can create more profits by using your golf simulator, working with a golf pro and setting up programs. One last thing: Market your programs! Let your current and potential customers know about your system and programs. This will greatly increase golfer participation and consumer awareness. These are simply suggestions and performance will vary on location, market competition and other factors. Please feel free to contact me through my website if you have any questions on generating revenues with your golf simulator.

Updated: July 23, 2017 — 1:15 pm
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