Business meetings are usually viewed as not being very enjoyable and are often considered to be little more than a necessary evil at many corporations. Yet corporate event planning professionals know that there are a good number of business entertainers who can enliven an otherwise dreary meeting and provide meaningful content at the same time.
The type of presentation that a company chooses to receive from a corporate entertainer will depend on the business that is hosting the meeting and the atmosphere within the corporation. A company with a strictly conventional office environment might select a motivational speaker whose presentation is formal and straight-forward. Musical bands are a common choice, either during or after a dinner, but there are numerous other types of presentations and business entertainers to consider when planning a meeting or event.
Since business meetings are often dry and number-laden, humor can go a long way toward breaking up boring speeches and seemingly endless slide shows. Comedians who work company specific language into their skits are usually a huge hit with all levels of attendees. The use of terms and words specific to a business or industry can create a bonding experience with employees because the audience knows that outsiders would not get the jokes.
Providing entertainment to business meeting attendees is important, but delivering a message is perhaps more so. Magicians are a favorite at many corporate events because the magic can be used to represent the magic that is created by the employees and the rabbits they pull out of their hats on a daily basis to satisfy customers. Jugglers can demonstrate how keeping all of those balls in the air is no easier for them than it is for the average office worker, but that the juggling can be fun and rewarding if performed in the right frame of mind. Hypnotists can help attendees get in touch with the needs and wants of their customers by tapping the same desires within themselves.
Humor provides another advantage, especially when incorporated into speeches. No one wants to miss the best one liner delivered all day, so it keeps the audience listening for the information management wants delivered.
Corporate event planning requires that the planner is not only in tune with what will work in a given venue, but also what will not work. A good comedian may be able to provide a lively show at a night club, but if the entertainer tends to use language that might be offensive to some in a business audience, another more appropriate act should be booked. Music can serve either as background sound to a dinner or other activity, or it can be the main event, but thought should be given to the audience and how the type of music selected will be received. It is extremely important to know your audience so you can provide the correct entertainment for the occasion.
As mass media has long taught us, combining entertainment and education is a powerful way to reach people. The best entertainers will be able to work with event planners to incorporate the event’s theme and message into their act. Choosing the right entertainment means that the resulting business event will not only be more enjoyable, but also it will become a stronger, more effective means of communicating important ideas.